{"id":9030,"date":"2023-02-22T13:19:56","date_gmt":"2023-02-22T12:19:56","guid":{"rendered":"https:\/\/nameworks.es\/index.php\/ignasi-fontvila"},"modified":"2023-12-05T11:57:25","modified_gmt":"2023-12-05T10:57:25","slug":"ignasi-fontvila","status":"publish","type":"page","link":"https:\/\/nameworks.es\/ca\/index.php\/ignasi-fontvila","title":{"rendered":"Ignasi Fontvila"},"content":{"rendered":"\t\t
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Ignasi Fontvila<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Biografia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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T’adverteixo que aqu\u00ed m’enrotllar\u00e9 perqu\u00e8, ja que \u00e9s la meva web i no li he de demanar perm\u00eds a ning\u00fa, t’explicar\u00e9 la meva vida professional de valent. Si vols una versi\u00f3 m\u00e9s resumida no la trobar\u00e0s. B\u00e9 vinga va, s\u00ed. La versi\u00f3 resumida \u00e9s: faig noms des del 1995<\/strong>. I ara comen\u00e7a la biografia extensa que et pots estalviar si no vols saber-ne m\u00e9s detalls.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vaig n\u00e9ixer en una fam\u00edlia on no s’escatimava en llibres. La meva \u00e0via llegia. La meva mare llegia. El meu pare llegia. El meu germ\u00e0 tamb\u00e9 llegia. A casa, l’\u00fanic que no llegia era el gos. Fins i tot els meus gats Fellini i Gufo llegeixen<\/strong>, o almenys aix\u00f2 sembla quan es passegen sobre el teclat de l’ordinador mirant fixament la pantalla i escrivint paraules aleat\u00f2ries de quatre grapes.<\/p>

La paraula escrita sempre ha estat una part del meu escenari vital de manera que em va semblar natural estudiar publicitat. Els cinc anys de carrera van actuar de manera dissuas\u00f2ria per dedicar-me a aquesta activitat. Tot i aix\u00ed, en acabar els estudis vaig comen\u00e7ar la meva fuga\u00e7 aventura com a copywriter, que va acabar de confirmar que no estava fet per a aix\u00f2.<\/p>

Fart d’escriure fulletons i cartes comercials…<\/strong>
vaig comen\u00e7ar a fer classes de redacci\u00f3 publicit\u00e0ria i de creativitat a la Universitat Aut\u00f2noma de Barcelona. Contra tot pron\u00f2stic la doc\u00e8ncia em va enganxar. I despr\u00e9s de la UAB van seguir Icomi, despr\u00e9s la Universitat Abat Oliba, l’Escola Superior de Relacions P\u00fabliques de la Universitat de Barcelona, les col\u00b7laboracions a Elisava, BAU, l’IED, la Universitat San Jordge de Saragossa, la Jaume I de Castell\u00f3, l’Instituto Tecnol\u00f3gico de Monterrey a M\u00e8xic i un munt de petites xerrades, confer\u00e8ncies i cursos aqu\u00ed i all\u00e0 (Salamanca, Badajoz, Alacant, Vit\u00f2ria, Barcelona…). Molts alumnes despr\u00e9s i moltes classes de naming impartides amb la idea de fer con\u00e8ixer una disciplina poc valorada i menys coneguda, com \u00e9s la creaci\u00f3 de noms de marca. Si vols sentir-me’n parlar, sempre pots apuntar-te a un dels meus cursos a Domestika o Brandemia.<\/p>

Paral\u00b7lelament a la doc\u00e8ncia vaig abandonar la redacci\u00f3 publicit\u00e0ria per comen\u00e7ar la meva carrera en naming<\/strong>. Gr\u00e0cies a una exalumna, Judith Ruiz, vaig entrar com a freelance a Nomen (res a veure amb els arrossos) i aqu\u00ed hi vaig descobrir la meva veritable vocaci\u00f3 que, per si a hores d’ara no havia quedat prou clara, \u00e9s la creaci\u00f3 de paraules. Als tres mesos de col\u00b7laborar amb ells em van oferir la direcci\u00f3 creativa, que vaig acceptar, \u00e9s clar.<\/p>

A Nomen vaig aprendre les bases de tot el que s\u00e9<\/strong> i que he posat en pr\u00e0ctica al llarg de la meva carrera. Vaig llegir el meu primer llibre de naming<\/strong> (Le nom de marque, de Marcel Botton, fundador de Nomen, precisament), vaig treballar en els meus primers projectes nacionals per a Repsol, Danone, Cotty Astor, Canal+, Seat… i tamb\u00e9 vaig comen\u00e7ar a col\u00b7laborar en creacions per a les altres filials internacionals del grup Nomen a Fran\u00e7a, It\u00e0lia, Alemanya i Gran Bretanya.<\/p>

Ui aix\u00f2 s’est\u00e0 allargant molt\u00edssim, o sigui que a partir d’ara ser\u00e9 breu.<\/strong><\/p>

Poc despr\u00e9s de passar per Nomen vaig col\u00b7laborar espor\u00e0dicament amb Summa Branding, amb duBois Ording i Carr\u00e9 Noir, abans de fundar Nameworks el 2000. El 2005 Nameworks va passar a formar part del Grup Nomen fins al 2011, quan vam haver de tancar l’oficina espanyola del grup. La crisi del 2008 ens va afectar tard per\u00f2 va picar fort. El 2011 vaig passar a formar part de Branward com a Director Creatiu de Naming i a final del mateix any vaig refundar Nameworks.<\/p>

Des de llavors he ofert serveis de naming a clients directes, ag\u00e8ncies de branding, de comunicaci\u00f3 i de naming. \u00c9s a dir, tots aquells que puguin necessitar un nom i vulguin treballar amb mi. I aqu\u00ed seguim, amb la mateixa idea des del principi: democratitzar la creaci\u00f3 de noms i fer-la accessible a qualsevol mena de persona, empresa, organitzaci\u00f3 o instituci\u00f3.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Doc\u00e8ncia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Professor de Naming i Logo<\/strong>.
IED Istituto Europeo di Design, Barcelona (2014-2021)<\/p>

Professor de Naming del M\u00e0ster en Brand Communications<\/strong>.
Universitat Pontif\u00edcia de Salamanca (2012)<\/p>

Professor de Naming del M\u00e0ster de Branding<\/strong>.
Elisava (2010-2021)<\/p>

Professor de Naming del M\u00e0ster de Branding Design<\/strong>.
Escola BAU Universitat de Vic (des del 2010)<\/p>

Professor de Naming del M\u00e0ster de M\u00e0rqueting i Comunicaci\u00f3 Corporativa<\/strong>.
Universitat San Jorge (2008-2016)<\/p>

Professor de Naming del Postgrau Disseny Gr\u00e0fic en Comunicaci\u00f3<\/strong>.
Elisava (2007 \u2013 2008)<\/p>

Professor de Naming del M\u00e0ster Online de Creaci\u00f3 de Marques<\/strong>.
Universitat Jaume I de Castell\u00f3 (2005 \u2013 2009)<\/p>

Professor de Naming<\/strong>.
Escola Superior de Relacions P\u00fabliques de la Universitat de Barcelona (2003-2008)<\/p>

Professor de Naming del M\u00e0ster de Psicocreativitat<\/strong>.
Factultat de Psicologia de la Universitat Aut\u00f2noma de Barcelona (2002-2021)<\/p>

Professor de Naming<\/strong>.
Universitat Abat Oliba (2002-2021)<\/p>

Professor de Naming i Redacci\u00f3 Publicit\u00e0ria<\/strong>.
Icomi Abat Oliba CEU (1993-2002)<\/p>

Professor de Creativitat Publicit\u00e0ria<\/strong>.
Universitat Aut\u00f2noma de Barcelona (1991 \u2013 1996)<\/p>

Professor de Conceptualitzaci\u00f3 Creativa<\/strong>.
Universitat Aut\u00f2noma de Barcelona (1993 \u2013 1995)<\/p>

Professor de Redacci\u00f3 Publicit\u00e0ria<\/strong>.
Universitat Aut\u00f2noma de Barcelona (1992 \u2013 1995)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\tRecuerdo el d\u00eda que estuvimos juntos presentando los nombres para una nueva marca de vino. Fue en Oporto, en la sede de una de las bodegas portuguesas m\u00e1s prestigiosas y reconocidas a nivel mundial.\u00a0Alguna de las marcas de esta bodega llevan a\u00f1os obteniendo m\u00e1s de 90 puntos en la escala de Robert Parker, alcanzando en ocasiones los 100.\u00a0Uno puede sobrecogerse cuando ha de definir una estrategia en un mercado donde compiten cientos de miles de marcas, donde hay que enfrentarse contra aut\u00e9nticos gigantes y donde la exigencia, en branding, se vuelve inhumana.\n\nA\u00fan mantengo en mi memoria el instante en el que Ignasi comenz\u00f3 a explicar a los presentes el proceso de creaci\u00f3n del nombre de una marca. Silencio y atenci\u00f3n. M\u00e1s vivo a\u00fan... el recuerdo de sus expresiones a medida que avanzaba la exposici\u00f3n. Silencio, atenci\u00f3n y comienzos de asombro. E inolvidable cuando termin\u00f3 de presentar su famosa \u201cname list\u201d, ejes estrat\u00e9gicos incluidos. Bocas abiertas, ojos grandes.\u00a0El colof\u00f3n, el balbuceo del Presidente de la compa\u00f1\u00eda: \u201c\u00e9 impressionante, p\u00e1!\u201d\u00a0(p\u00e1 es una expresi\u00f3n portuguesa derivada de \"rapaz\u201d).\n\nResultado: agotan el vino cada a\u00f1o.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Juan\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\tJuan Reynolds <\/span>Managing Partner, Qveus<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ignasi Fontvila Biografia T’adverteixo que aqu\u00ed m’enrotllar\u00e9 perqu\u00e8, ja que \u00e9s la meva web i no li he de demanar perm\u00eds a ning\u00fa, t’explicar\u00e9 la meva vida professional de valent. Si vols una versi\u00f3 m\u00e9s resumida no la trobar\u00e0s. B\u00e9 vinga va, s\u00ed. La versi\u00f3 resumida \u00e9s: faig noms des del 1995. I ara comen\u00e7a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9030","page","type-page","status-publish","hentry"],"yoast_head":"\nIgnasi Fontvila - Nameworks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nameworks.es\/ca\/index.php\/ignasi-fontvila\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ignasi Fontvila - Nameworks\" \/>\n<meta property=\"og:description\" content=\"Ignasi Fontvila Biografia T’adverteixo que aqu\u00ed m’enrotllar\u00e9 perqu\u00e8, ja que \u00e9s la meva web i no li he de demanar perm\u00eds a ning\u00fa, t’explicar\u00e9 la meva vida professional de valent. Si vols una versi\u00f3 m\u00e9s resumida no la trobar\u00e0s. B\u00e9 vinga va, s\u00ed. La versi\u00f3 resumida \u00e9s: faig noms des del 1995. 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