Naming Agency in Barcelona

Nameworks is an independent naming agency founded in Barcelona that offers a wide range of name conceptualization, creation and validation services

Brand name creation for new products or services

Every year more than half a million new products are launched on the market in the European Union as a whole, although the vast majority of them will not reach their third year of life...

Corporate name creation for companies, institutions and organizations

In the countries that make up the European Union there are more than 22 million registered companies, without counting official institutions, foundations and non-governmental organizations (NGOs)...

Brand name creation for the health care sector

One of the most complicated and, at the same time, most stimulating tasks for those of us dedicated to naming is creating names for the pharmaceutical sector. Class 5 is one of the most saturated, with more than 1,200,000 brands...

Renaming of products, services and companies

One of the most stressful and complex situations that a company can go through is having to change its name, either due to the loss of rights to a trademark, lack of legal availability, some type of legal conflict...

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Created Names

Since 1995, Ignasi Fontvila has participated in more than 800 naming projects that cover a wide variety of sectors ranging from food or the automotive industry to financial, technological or pharmaceutical products.
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Hi there!

Ignasi Fontvila

Founder and Director of Nameworks

Verbal Identity expert since 1995

A member of Global Branding Network

Founder and General Manager of Nameworks (since 1999)

Naming Creative Manager of Qveus (2013)

Naming Creative Manager of Branward (2011)

Founder and General Manager of Nomen Spain (2005 – 2011)

Creative Director of Internomen España (1995 – 1997)

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Do you want to learn the secrets of naming?

Namers without borders

Nameworks is a member of We are naming, an international network of experts in name creation, present in twelve countries, capable of creating brands that work linguistically and culturally on all five continents.

A lo largo de los años hemos tenido la suerte de trabajar muchas marcas con naming de Nameworks. Debo confesar que a menudo han sido los diseños más fáciles de realizar, ya que si el propio nombre es memorable, original y distintivo, nuestra tarea se limita a subrayar dichas virtudes.
Jordi Duró
Jordi DuróFundador y Director | Estudi Duró
Ignasi is an outstanding naming creator based upon extensive experience in the field of brand strategy. Working with him is always a great pleasure for us.
Chigusa Shimada
Chigusa Shimada Managing Partner | Nomen Japan
Ignasi is an outsanding creative person, he benefits from the rare talent of getting out of common visions and proposing real differientated branding solutions. Working with him is fun and successful.
Chantal Baer
Chantal Baer Managing Director | Ad Verbis
Ignasi brings the ideal combination of intelligence and humor to every conversation. He is a creative powerhouse.
Burt Alper
Burt Alper Instructor | Stanford Graduate School of Business
Ignasi is a great professional, as well as a great person. The projects we have done with him have had very good results, and when I have recommended him to other companies both parts have had a good result.
David Andreu
David AndreuDircom | ADQA
Ignasi es un profesional con una gran experiencia y una clara visión de los objetivos y de las herramientas necesarias para desarrollar cualquier proyecto de naming con garantías de éxito.
Carlos Puig
Carlos Puig CEO | Branward
Llegamos a Nameworks con la idea de un restaurante y salimos con el concepto de una experiencia gastronómica única: "Spoonik"
Jon Giraldo
Jon Giraldo Socio Fundador | Spoonik
Creating appealing and viable pharmaceutical names is a real challenge. Over the years, Ignasi has developed as talented, out-of-the-box, smart, adaptable, agreeable partner for our company. A rare combination of assets in the naming world.
Denis Ezingeard
Denis Ezingeard Founder and Managing Director | Ixxéo Healthcare
Ignasi es sinónimo de garantía de éxito en los proyectos de naming que realizamos con nuestros clientes. Su proceso de trabajo estructurado y metodológico genera seguridad en un área tan delicada y estratégica como es el nombre de una marca. Más allá de su labor como profesional y dilatada experiencia, lo que más valoramos es su buena disposición y cercanía en el trato. Rema siempre a favor del proyecto y se integra en nuestros procesos de trabajo como un miembro más del equipo.
César Rigabert,
César Rigabert,Cofundador y Responsable de Estrategia waka
Working with Ignasi was amazing. Not only is he a nice person but he's extremely smart and creative. He's also really fast and able to guide clients through the creative process, which is the most challenging part. I recommend Ignasi 100%!
Martí Bruno
Martí BrunoFounder | Flueed Digital Studio
Hace más de 15 años que colaboramos con Ignasi como experto en la creación de nombres. En todos estos años hemos resuelto juntos retos importantes para clientes de diferentes industrias y sectores. Para mi uno de los mejores. Por su enfoque, creatividad, saber hacer.
Balma López
Balma LópezManaging Director | Columna Branding
Ignasi is an exceptional naming expert, with a deep understanding of language and culture. His ability to create meaningful and effective names is unmatched, and his professionalism and collaborative approach make him a pleasure to work with. I will definitely work with him again.
Ricardo Carbonell
Ricardo Carbonell Creative Design Director | GBI – Global Business Innovation
I’ve worked with Ignasi on creative naming initiatives for the past 4 years. His passion shows through his inspiring ideas, his commitment to quality and his amazing creative!
Caity Friedrich
Caity FriedrichCreative Director | Brandsymbol
Ignasi es un experto en naming excepcional con una amplia experiencia. Su habilidad para crear nombres únicos memorables es impresionante y su enfoque creativo cumplió totalmente con nuestras expectativas.
Javier GarcíaCo-fundador | Drawfield
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